The Pharma Executives’ Thanksgiving Blog

In the spirit of Thanksgiving, here are four reasons why pharma execs should thank not just physicians, but the often neglected members of the family: NPs/PAs. Before diving into your Thanksgiving meal, read below how NPs/PAs help pharma marketing execs achieve their business goals.

The Cost of Premature Medication Discontinuation

Stats indicate 6 in 10 don’t take medications as directed including forgetting and intentionally cutting the dose or stopping a medication early. Psychiatrist Dr. Jay Pomerantz observes, “Pharmaceutical companies seem to focus all their advertising and free-sample offers on attracting potential new patients, with almost no attention focused on the problem of premature discontinuation of therapy by persons already taking their medication.

Solving Pharma’s Primary Nonadherence Problem

The CDC reports 20 to 30% of new prescriptions are never filled at the pharmacy (called primary nonadherence). A recent study found an even higher rate: 1/3 of patients failed to fill a first-time prescription. Getting providers to write scripts does little good if patients don’t get them filled.

Walk-In Clinics Trend

NPs and PAs staff walk-in clinics in retail pharmacy stores whose usage tripled since 2008. Because these clinics are often more cost effective and convenient than hospitals and doctor’s offices, they continue to grow in popularity. New research by Accenture forecasts that the number of retail health clinics will exceed 2,800 by 2017, rising 47% since 2014.

17,000 New NPs/PAs Enter Healthcare System

Are NP/PA Professions Growing as Fast as MDs? Nearly 17,000 new NPs and PAs enter the healthcare system each year. Both the NP/PA professions are growing at twice the rate of MDs. According to The Bureau of Labor Statistics, physicians will grow 14% over the next ten years while PAs and NPs will grow at 30% and 31% respectively.
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