505,000 NP/PA Prescribers

NPs/PAs make up two out of every five providers in 2022 who write 41% of U.S. prescriptions. 46,000+ new NPs/PAs enter the workforce each year with projected levels of 10 NPs/PAs for every 11 physicians by 2033 - a nearly 1:1 ratio.

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Segmentation Improves Results

Messaging created specifically for NPs/PAs is more effective at increasing prescriptions and device sales.

“Avoid making these prescribers feel overlooked, slighted, or misunderstood by lumping them in with physicians.”
-PM360 Magazine


Key Differences

Like MDs, NPs/PAs make independent treatment decisions and are found in every single specialty and primary care, however, NPs/PAs are a distinct prescriber segment with their own patient-centric approach, conferences and websites.


A Third of Prescribers Feel Ignored by Industry

A Pharmaceutical and Medical Device Marketers’ Guide – How to Get NPs & PAs to Prescribe Your Product.

 Download here

“It is very common for PAs and NPs to be forgotten or left out, and that makes us less likely to hear your messaging - the pharma’s messaging.”
Amanda Shelley, PA-C and Co-founder - PAs in Virtual Medicine and Telemedicine


NPs/PAs Prescribe Certain Drugs More Often than MDs.

Learn how NPs/PAs compare to MDs in adoption of new drugs, prescribing frequency, specialty areas, and growth.

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Device Purchases: the Role of NPs/PAs and Nurses

An informative whitepaper for medical device marketers.

 Download here

NPs/PAs Need to Hear from NP/PA KOLs

A roundtable discussion revealed the the winning strategy to engage NPs/PAs:

“We want to hear from our own experts... when a NP speaks to me... their emphasis ends up being a lot on patient education... that’s what I want.” (Angela Goldman, Past AANP President)

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