The Push for Personalized Medicine

The Push for Personalized Medicine. Personalized medicine and shared decision making between HCPs and patients have increased in importance the last several years. Personalized or precision medicine is an emerging approach for disease treatment that takes into account variability in genes, environment, and lifestyle for each person as well as an individual’s preferences, comorbidities […]

#1 Reason Patients Switch Treatments

#1 Reason Patients Switch Treatments.   A new survey of 8,000 patients revealed interesting insights for pharma marketers. According to the Accenture survey, 25% of patients report having either very limited or no knowledge of new products that might be suitable for them. Less than half of patients believe their doctors discuss the full […]

Neurologists vs. NPs/PAs – Surprising Results

Neurologists vs. NPs/PAs - Surprising Results. Nurse Practitioners (NPs) and Physician Assistants (PAs) prescribe monoclonal antibody therapies significantly more than neurologists, a new survey found. In fact, the survey found that compared to physicians, more than twice as many NPs/PAs prescribe Ocrevus – which is a new therapy for multiple sclerosis approved by the […]

Medication Adherence Revolutionized

Medication Adherence Revolutionized. The FDA just approved a pill with a digital tracking device that patients swallow to record when the medication is taken. This is the first U.S. drug with an ingestible sensor that transmits information to a wearable patch and smartphone app to allow patients, caregivers, and prescribers to track when the […]

Prior Authorization Headaches for Pharma Brand Managers

Prior Authorization Headaches for Pharma Brand Managers.   About 86% of medical practice leaders reported that prior authorization (PA) requirements have increased over the past year, a 2017 MGMA survey found. Prior authorizations are barriers from health plans which can result in both patient treatment delays as well as changes in preferred therapies or […]
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