NP/PA Engage just released an informative white paper – “Advanced Practice Providers and Nurse Stakeholders Play Pivotal Roles in Device Sales.

If you are a medical device marketer, this is a must read as the information should be used to develop your brand’s marketing communications plan.

  • Do you know how often Advanced Practice Providers (APPs) and nurses make or influence device purchasing decisions?
  • Have you compared equipment utilization rates of APPs to MDs?
  • Are you aware of the significant growth in APP/nurse leadership roles on hospital purchasing committees?

Download the whitepaper to better understand the influence of APPs and nurses on device purchasing decisions: