A major manufacturer of OTC remedies found that the best way to boost sales for their product was to have school nurses try a sample. Before the client came to NP/PA Engage, they were spending hundreds of thousands of dollars on telemarketing to school nurses trying to convince them to accept free samples with a very low return on investment. With this method, their results were disappointing and the marketing costs were sky rocketing.

These challenges were addressed with the marketing expertise and unique resources of the NP/PA Engage team. Through our school nurse community, NP/PA Engage utilized a variety of marketing tools to inform the nurses about the offer and encourage them to accept the free sample. These tools included sponsorships of high traffic and high engagement webpages, newsletter insertions, email announcements and a showcase business page.

NP/PA Engage lowered marketing costs by multiples and
improved results exceeding the customer’s target
by 140%
. The goal was to reach 1,000 school nurses,
but the NP/PA Engage solution resulted in over 2,400
school nurses who accepted the free sample. The campaign was a huge success and the customer quickly placed their next campaign with NP/PA Engage.

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