TARGETING, INSIGHTS & IMPACT
Pinpoint Targeting of NPs|PAs
- On your target list
- Associated with your target MDs
- Employed at institutions on your list
- Based on ICD-10 and CPT codes and prescribing behavior
- By sub-specialty, geography and setting
- Based on intent
Our Strategic Planning Process
Market
Insights
Find specific educational or awareness gaps of this audience and determine messaging that will resonate with the NP|PA audience
Identify
Market
Segments
Identify targets from our database using billing codes, specialty and narrowing criteria to focus efforts on your product's best targets.
Develop
Product
Awareness
For both unbranded pre-launch and branded launch phases, it's important to emphasize NPs|PAs as much as MDs during launch.
Change
NP|PA
Behaviors
A deep engagement campaign with NP|PA, NP|PA KOL specific messaging is most effective at growth. Also, ensures the sales force knows the NP|PA resources available.
Ongoing
Campaign
Analytics
Measure impact with HCP level data to calculate ROI and growth in prescriptions or awareness. Continue to monitor NP|PA market and campaigns.
Service & Privacy Notice
NP|PA Engage provides professional marketing services and does not sell, lease, or share contact lists or personal information. Campaigns utilize proprietary list-matching methodologies to identify and reach relevant audiences without transferring or disclosing underlying source data. Clients receive engagement analytics—including interaction data associated with their authorized target audiences—as part of campaign reporting.