DATA & TARGETING
Pinpoint Targeting of NPs|PAs
- On your target list
- Associated with your target MDs
- Employed at institutions on your list
- Based on ICD-10 and CPT codes and prescribing behavior
- By sub-specialty, geography and setting
- Based on intent
Our Strategic Planning Process
Landscape
Market
Research
Find specific educational or awareness gaps of this audience and determine messaging that will resonate with the NP|PA audience
Identify
Market
Segments
Generate target lists from our database using billing codes, specialty and narrowing criteria to focus efforts on your product's best targets.
Develop
Product
Awareness
For both unbranded pre-launch and branded launch phases, it's important to emphasize NPs|PAs as much as MDs during launch.
Change
NP|PA
Behaviors
A deep engagement campaign with NP|PA, NP|PA KOL specific messaging is most effective at growth. Also, ensures the sales force knows the NP|PA resources available.
Ongoing
Campaign
Analytics
Measure impact with HCP level data to calculate ROI and growth in prescriptions or awareness. Continue to monitor NP|PA market and campaigns.
MARKET INSIGHTS
Intelligence & HCP Level Reporting
Audience Surveys
- Typically, 25-50 responses
Interviews
- Peer or Panel KOL 1:1 interview
- Up to 60 minutes per Panel
Evaluation Reports
- Detailed outcomes report
Advisory Boards
- Up to 10 KOLs
- 2-hour recorded virtual session