WHY NPs|PAs
More NPs and PAs.
More Access. More Time.
NPs and PAs are more open to meeting with reps and attending educational programs. This collaborative approach helps companies build stronger, more meaningful and productive relationships.
- NPs|PAs are more influenced by Pharma Information, Reps, and Med Ed.
- Fastest growing HCP segment of influencers
BOTTOM LINE
NPs|PAs spend more time listening to you
INDEPENDENT
90%
of Physicians Associates and Nurse Practitioners make their own treatment decisions
PRESCRIBING POWER
40%
of U.S. prescriptions are written by Nurse Practitioners and Physician Associates
MARKET SHARE AND VOLUME
A Growing Prescriber Base
The sheer numbers are compelling - there are over 610,000 NPs|PAs practicing in the United States, and their patient volume and influence continues to grow.
- NPs|PAs write over 40% of US prescriptions, and see about 40 million patients across the country each week
- 3 out of 5 NPs|PAs see their own distinct set of patients
- NPs|PAs prescribe more frequently than MDs for some drugs, and therapeutic areas as well as e-visits.
BOTTOM LINE
Prescribing authority is no longer exclusively held by MDs—effective outreach requires engaging with all types of prescribing providers
PATIENT-FOCUSED
A Different Approach to Patient Care
While NPs and PAs prioritize cultivating patient relationships, they strive to stay informed about the latest information.
- In a national patient survey, patients who prefer NPs|PAs over MDs often cite bedside manner (20%) or interpersonal skills as a reason.
- Research shows that patient-provider relationships lead to better outcomes and increased medication adherence, which translates to more effective prescription utilization.
- While the roles of NPs|PAs and MDs are similar, NPs|PAs are a distinct group with their own needs — eMarketing, SMS, Medical Education and Publications/Websites.
BOTTOM LINE
NPs|PAs unique approach to patient care requires a targeted approach to marketing
A SHIFT IN CARE
51%
of PCPs in the U.S. are now Physician Associates and Nurse Practitioners
WHAT WE DO
Programs That Engage
Our programs are specifically designed to target and enhance engagement with NPs|PAs. Incorporating our insights and proprietary strategies, we reach the largest NP|PA network—to offer you unparalleled access and influence for your brand.
